Spike TV Brand Refresh Launch
On-air graphics
It seems like every time we went through a brand refresh, I was the lucky art director assigned to the first properties to utilize the new looks, new rules, etc. When Spike TV became just Spike, and updated the brand to move away from the “get more action” dude-friendly niche, I was doing Lip Sync Battle and Movies on Spike... double whammy! We worked with multiple agencies on the different facets of the rebrand, a complex process, really demanding and really rewarding. We saw a million logos, lots of really good ones, and when we saw the first pass of what would become the final, new “SPIKE” logo, almost everyone was like “bingo” job done. I still love that logo.
On-air graphics
It seems like every time we went through a brand refresh, I was the lucky art director assigned to the first properties to utilize the new looks, new rules, etc. When Spike TV became just Spike, and updated the brand to move away from the “get more action” dude-friendly niche, I was doing Lip Sync Battle and Movies on Spike... double whammy! We worked with multiple agencies on the different facets of the rebrand, a complex process, really demanding and really rewarding. We saw a million logos, lots of really good ones, and when we saw the first pass of what would become the final, new “SPIKE” logo, almost everyone was like “bingo” job done. I still love that logo.
Credits:
SVP Creative: Terry Minogue
VP Creative: David Phillips
Executive Producer: Kelli Garrahan
VP Design: Andre Razo
Design Director: Michael Sutton-Long
Art Director: Ben Plimpton
Animation/Network side: Ben Plimpton
Agency/ Logo design: Blue Marlin
Agency/ Brand refresh: Juniper Jones
Animation/Toolkit Production: Juniper Jones
Project Manager, Design: Emily Scalfone
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SVP Creative: Terry Minogue
VP Creative: David Phillips
Executive Producer: Kelli Garrahan
VP Design: Andre Razo
Design Director: Michael Sutton-Long
Art Director: Ben Plimpton
Animation/Network side: Ben Plimpton
Agency/ Logo design: Blue Marlin
Agency/ Brand refresh: Juniper Jones
Animation/Toolkit Production: Juniper Jones
Project Manager, Design: Emily Scalfone
<< BACK
